Crash Course in Marketing a Start-up: Lesson 1: Rummbling OpenSoho

January 16, 2009 – 6:30 pm

With Andrew on the wagon this week, Tamer waved the Rummble flag at OpenSoho#3 which was held in Floridita yesterday. It was so busy even going to the lavatories was an adventure in itself, although it’s not necessarily great to bump into chatty people along the way to the toilets when your bladder’s about to explode!

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Overall the event was great, lots of professional and friendly people from all sorts of different IT backgrounds, lots of different conversations going on from deep technical discussions about the alleged superiority of Ruby on Rails over Java (yeah right!) all the way to business discussions about how best to start your own startup company.

Floridita was a perfect getaway from the grey London weather into a Latin American setting with a live band and people showing off their Salsa skills. Eventually I jumped in only to find out I should’ve trusted my gut instincts telling me I’m a bad dancer! (I blame the rum and cubanero)

Recipes from a Rummbler: Marketing stunt #1

What you’ll need:

  1. Lots of IT guys who’ve had a bit too much to drink
  2. A couple of girls who have nothing to do with IT
  3. A couple of T-shirts with your company’s name on them

What to do:

  1. Get the girls to wear your T-shirts
  2. Make a scene by laughing way too loud
  3. Sit back and watch as the guys are slowly drawn towards the girls like bees to honey
  4. Take photos (free brand coverage!) and shout your company’s name out loud for everyone to remember afterwards in the cloudiness of their hangover
  5. Make sure to have the girls say they work for your company, so guys will be more likely to check out your company’s website afterwards to try and find contact links leading back to the girls!

Obviously, if you’re a geek girl this can work in reverse, providing you find some cute guys willing to swap their clothing. Guys willing to remove clothing for girls shouldn’t be a problem, judging by OpenSoho attendees, “cute guys” might have to remain in the eye of the beholder.

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  1. 5 Responses to “Crash Course in Marketing a Start-up: Lesson 1: Rummbling OpenSoho”

  2. Great plan. Lol. I may just have to try that. :O)

    By Nikki on Jan 16, 2009

  3. Girls in tight/fitted t-shirts are going to beat Andrew in that damn shirt any day. They’re always more welcome at my events too ;-)

    By Paul Walsh on Jan 17, 2009

  4. Thought it was a great event and was blown away at how big it was. Nothing like that in Ireland yet but would love to replicate it.

    By Niall on Jan 17, 2009

  5. I have thought about doing that with a few hot girls, perhaps having some nice custom made tops and shorts in a variety of colors with the site address on the tank tops and shorts. I was affraid it would look a little to sexist though. What do you think? Maybe could do something like site hot girls calendar of something. Im a girl so dont think like a man and man thoughts would be great help:)

    By hot girls on Apr 17, 2009

  6. Just found your blog today. Really like it – keep up the good work. But hey anything else on this topic you want to share?

    By Marketing Search on May 1, 2009

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