September 22, 2008 – 2:16 pm

Spain’s leading newspaper, El Pais, in Madrid, published an article on Location Based Services and Mobile Social Networks, describing the overall environment and prospects within the space. Rummble, having presented at the Mobile 2.0 Europe event in July in Barcelona was discussed in the article.
The article is in Spanish but we have a translation below;
“ I was frustrated by the lack of information for good restaurants that I knew i’d like… ”
Hence Andrew Scott conceived the idea of creating Rummble, a UK company based in London, to offer personalised content to mobile devices by recommendation algorithms.
Each member in the Rummble network invites their friends from multiple social networks. Data is retrieved from a Web or mobile browser, in the form of personalised recommendations. The trusted algorithm provided by the Rummble service, enables trusted personalised recommendations to be sent to the user, which the user then gets access to through Google maps.
“ If I travel to Madrid, the service will know I’m there and will send me, from my trusted network recommendations, details of places and events which are sure to appeal to me.”
Most veteran US companies, such as the American companies Whrrl or Doplr, are playing with similar concepts. However the automatic combination of location, trust network and context is what everyone is aiming for.
“My mobile needs to know if I’m in the sun or at a work conference, and offer me different options depending on my situation. This will be the difference between traditional web and a smarter Web – contextual and intelligent forming, ” says Carlos Domingo, Director of Telefonica R+D.
The actual article in Spanish is here.